Do you know basically what your web site is about. Do you
	also understand your audience. If the answer is yes, it's time to reach a
	conclusion on what you are trying to tell your audience. 
  	What is the message or messages are you striving to deliver? 

 	Step one is to find someplace quiet and think then write down
	your thoughts. A good place is a library, although a conference room will do if
	it’s quite and convenient. 

 	The idea is to stay away from a computer; no Internet access,
	no email, no terminals, no keyboards. Nothing. It has nothing to do with the
	Internet or computers. It is much easier to think without distractions in a
	busy workplace. 

 	Think about what you are trying to deliver. This is the most
	important parts of the creation process. Your web site will just come together
	by itself if you do it right. If you short cut this step you may find yourself
	making untold changes over an extended period of time. 

 	Start by stating general terms and work your way to the
	specifics. You may start putting together an outline or list. This is a
	thinking process, just jot down whatever you feel is significant in an
	organized a manner. You are getting your thoughts organized and writing them
	down the design process comes later. 

 	You will wind up with a list of things that are key to what
	the web site conveys to the customer. Give people some information that makes
	the site important to them. The site must give people something of value or they
	will not stay on your site, they will not recommend to anyone else and they
	will not come back. This is important regardless of whether or not the site is
	for business.

 	How you are going to communicate your messages? You are not
	creating the web site or it's contents at this time you are defining borders.
	Think a little about graphics, sounds and other multimedia at this point. You
	may want to include charts and pictures, along with your descriptions of
	products and services. You may also want to include video or sounds to
	communicate better. 

 	What you want to discuss on your site? If you are selling a
	product or service, how are you going to tie it to your site? How detailed do
	you want to get? Always tie your decisions to your audience and to your goals.
	Keep unrelated items off your list, they will confuse the creation process 

 	Write down your thoughts and organize them as completely as
	time allows. Repeat this several times over several days. Do this as often as
	necessary until it just feels like it's done. This process for a average web
	site should only take a few afternoons. It is defining in general what you want
	communicated. The specifics come later.